Tips on how to make use of Instagram as an effective business tool

Instagram is one of the most well-known social media systems. From gathering insights to marketing posts, Instagram keeps giving out possibilities to help business owners succeed on the photo-sharing social media platform.

With the right marketing technique, businesses can promote products and services, enhance their brand, and increase sales on Instagram. Here are very handy tips in using Instagram to market your business.

Instagram Tweaks to Boost your Business

1. Add professional-looking images. Instagram is a photo-sharing social media platform, so it’s important to share aesthetically pleasing content. Take photos that are off the grid and ones that may stimulate the interest of followers.

2. Use Instagram Stories. Instagram Stories is one of the channel’s most famous features. These photos and videos vanish 24 hours after they’re posted. Instagram offers many tools that make it easy to create engaging and creative stories. On Instagram Stories, you can post recorded videos, still, photos, live videos, boomerangs, basic text, music and focused photos As for sharing it Instagram uses a creative platform that allows individuals to add stickers, time bars, location bars, and other visually engaging add-ons that can easily sell business to viewers. The stickers for polls, questions, and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is an entertaining way to answer common questions.

3. Stream live videos. In addition to Instagram Stories, users can take and watch a live video. You can offer customers a live look behind the scenes of exciting aspects of your business, display products or answer live questions through the comments. Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload the video you’ve taken or video straight through the app to post. If you choose to capture or upload video, you can still add filters and modify the cover.

5. Make use of hashtags. Hashtags are a great way to help users find material on Instagram. Hashtags can include letters and numbers, but they can’t contain any non-numerical figures. For example, #BenandJerry works as a hashtag, but Ben&Jerry does not.
Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be too much. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won’t boost your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Instagram is heavily equipped with promotional options that any marketer can use to their advantage, with the proper use and combination of these tips, one can easily boost a page and add familiarity to their brand.