There are a variety of reasons why you develop videos in the first place – to educate, instruct, advertise, or entertain. One of the places you can upload your videos for people to get is YouTube — this is a favorite video hosting site that lets you reach millions of people at the same time. But, even a well-crafted YouTube business advertising strategy comes with pros and cons.
YouTube Marketing Pros
YouTube is very capable of easing this because of its massive popularity. YouTube is the second largest search engine accounting for nearly 55 percent of all consumer internet traffic in 2014.
Email messages will also be more inclined to be opened should you’ve got a video inside them. The mere fact that Google owns YouTube means your videos will become the SERP before videos from other hosting agents.
Entirely free, Still Successful
This means you could upload and engage your visitors at no charge. This is because the majority of customers would rather watch a movie which detail exactly what a product looks like and how a task is completed rather than read a 2-page description.
Cons of YouTube Video Marketing
Since it is free to use, you have no guarantee that you will get the dedicated support and uptime to make your YouTube business marketing strategy work for you.
Deficiency of Customizations
At time, for one to think of the finest YouTube marketing strategy, you need flexibility. This flexibility comes in the form of customizations into the video. YouTube limits you in this aspect. YouTube platform provides limitations in regards to customizations that you could place at the end of the movie, for example clickable calls-to-actions (CTAs) or email programs compared to other movie hosting programs.
Negative Video Reviews
For lots of marketers, this is the worst YouTube nightmare. Readers will declare anything with no discretion. As you know, negative testimonials ruin your online reputation. It’s hard for you to regain this reputation once it’s destroyed.
It Requires More Attention
The commencement of your video determines whether the viewer will continue watching it will close it and move to another movie. You need to understand that YouTube places related videos on the exact same webpage, which means that if your video is not convincing, better content from a competitor is just a click away.